Transforming Lives Through Curated Journeys
Samuel Rojas founded Protocolo Tours with a vision: Travel isn’t just about the places you visit—it’s about the moments that leave a lasting impression. Drawing on his leadership in organizations like COTAL, he transformed a small venture into a family legacy that redefined travel across Latin America.
With his wife Elsa by his side, Samuel’s unwavering passion inspired journeys that brought people closer. Now, three generations strong and based in Miami, FL, Protocolo Tours continues to honor his legacy—creating transformative experiences that connect people to the heart of every destination.
Who We Are Today
We connect talent and people through transformative travel. Our Concept Trips are curated by experts, while our Travel Specialists design bespoke journeys tailored to individual travelers. With over 60 years of expertise, we’re trusted by global brands, artists, and travelers worldwide.
Specialized Services
We partner with leading companies and award-winning artists to craft unique travel experiences. Interested in these services? Contact us to create something exceptional.
Corporate Trips
Trusted by global corporations for incentive trips, executive retreats, and team-building experiences.
Our Cleints
Designing exclusive tours, fully planned and tailored for our clients.
Maluma
Colombian Reggaeton & Pop Artist
Maluma is a global Latin music star from Medellín, Colombia, known for his reggaeton and pop hits that blend catchy rhythms with romantic and urban lyrics. With international chart-toppers like 'Hawái', 'Felices los 4', and collaborations with artists such as Shakira, Madonna, and The Weeknd, he has become one of the leading figures in Latin music worldwide.
Ángela Aguilar
Mexican Regional Music Singer
Ángela Aguilar is a renowned Mexican singer of regional music, celebrated for her powerful voice and modern take on traditional genres such as mariachi and ranchera. Coming from the legendary Aguilar family, she has captivated audiences with songs like 'La Llorona' and 'Dime Cómo Quieres', earning Grammy nominations and recognition as one of the youngest stars in Latin music.